The Deroma France team was pleased to take part in the Journees des Collections in Marseille, joining over 380 exhibitors for a vibrant and engaging event. Over the course of three days, we had the opportunity to connect with more than 1200 buyers, share ideas, discover innovations, and discuss the key challenges and opportunities shaping our market.
The gardening sector, like many others, is undergoing rapid transformation. Consumer expectations are evolving, particularly under the influence of millennials, who now represent 40 percent of the consumer base according to INSEE. This generation is looking for products that are not only aesthetically pleasing and innovative but also sustainable and aligned with their values.
Among the most noticeable trends was the growing focus on sustainability, which has become a central theme across the industry. In this context, we were intrigued by the rise of regencycore, a design trend that merges timeless elegance with a modern twist, extending its influence from interiors to outdoor spaces.
During the event, we were proud to present a preview of our upcoming 2025 collections. Among the highlights was ModulO, our natural irrigation system that integrates pot, saucer, and wick into one smart solution. We also showcased a refined selection of enameled products created to enhance gardens and terraces with color and texture, as well as our new Indoor line, designed to bring warmth and contemporary style to interior spaces.
We extend our sincere thanks to all the partners, clients, and visitors who joined us at the event. Their energy, curiosity, and insights made these three days truly enriching. We are excited to continue shaping the future of gardening together.
